A sync license (synchronization license) is the agreement that permits a song to be paired with visual media — films, TV, ads, video games, social media — in exchange for an upfront fee plus performance royalties.

A sync license actually covers two underlying rights: the composition (negotiated with the music publisher / songwriter) and the master recording (negotiated with the master owner / label). Independent producers who own both typically license them together.

Sync fees vary wildly: $0-$500 for low-tier reality TV, $1,000-$5,000 for indie film, $5,000-$25,000 for primetime network TV, $25,000-$150,000+ for national ad campaigns, $100,000+ for major film placements.

After the upfront sync fee, the song also earns performance royalties every time the placement re-airs — often more long-term value than the fee itself.